Overview
DrBradShook.com is operated in connection with the professional and educational activities of Brad Shook, DC, AFMC. This Privacy Policy applies to information collected through DrBradShook.com and to information you choose to submit through website forms, resource requests, applications, communications, transactions, or connected third-party services reached through the site.
Some application, consulting, scheduling, payment, supplement, laboratory, communication, or client-portal functions are provided through third-party services. These may include Practice Better, Fullscript, laboratories, payment processors, and other service providers. When you use one of those services, that provider's privacy practices and terms may also apply to the information it collects or processes.
Health-related information deserves additional care. If you choose to submit health history, symptoms, records, laboratory information, medications, supplement information, or other health-related details through an Application for Care, Practice Better, Fullscript, a laboratory service, or another approved service, that information may be handled differently from ordinary website information and may be subject to additional professional, contractual, or legal requirements depending on the service and context.
Do not submit sensitive health or financial information through ordinary website forms, social media, public comments, or ordinary email unless you have been specifically instructed that the method is appropriate for the information being sent.
Information We May Collect
The information collected depends on how you use the site and which services you choose to use.
Information you provide directly
Name, email address, telephone number, mailing or location information, message content, application information, communication preferences, and other information you voluntarily provide.
Health and care-related information
If you apply for care, become a consulting client, purchase or use a service involving health information, or use an approved client or laboratory platform, you may voluntarily provide symptoms, health history, medications, supplements, allergies, laboratory information, records, goals, or other health-related information relevant to the requested service.
Supplement and laboratory transaction information
If you access a supplement protocol, purchase supplements through Fullscript, or use laboratory services, transaction-related information may include the products or tests selected, order status, payment or billing information handled by the applicable processor, shipping or collection information, laboratory order information, specimen status, reports, and related communications. The exact information available to DrBradShook.com or Dr. Shook depends on the service, your relationship with the practice, and the permissions and functions provided by the third-party platform.
Usage and device information
Internet Protocol address, browser and device type, pages viewed, referring pages, approximate location derived from network information, dates and times of visits, interactions with site features, and similar diagnostic or performance information.
Cookies and similar technologies
Cookies, tags, pixels, scripts, local-storage technologies, and similar tools may be used for website functionality, security, analytics, preference management, and performance measurement as described below.
How Information May Be Used
- To operate, maintain, secure, and improve DrBradShook.com.
- To respond to questions, applications, requests, or customer-service needs.
- To review an Application for Care and communicate about next steps.
- To provide consulting services to accepted clients under the applicable agreements.
- To facilitate supplement recommendations, supplement purchases, laboratory orders, laboratory review, or related services when those services are requested or included.
- To provide resources, educational communications, newsletters, or updates you request or agree to receive.
- To understand website use and improve navigation, content, accessibility, and performance.
- To process transactions through approved third-party providers when a paid service or product is offered.
- To maintain appropriate business, transaction, professional, and service records.
- To prevent fraud, abuse, security incidents, and technical problems.
- To comply with legal obligations, resolve disputes, and enforce applicable terms or agreements.
Marketing emails should include a way to unsubscribe. Transactional, administrative, consulting-related, laboratory-related, or legally required communications may be treated differently from marketing communications.
SMS and Mobile Information
If you provide a mobile number and consent to receive text messages, mobile information and text-message opt-in data will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Information may still be shared with service providers that help deliver messages or operate the service, subject to appropriate use restrictions.
You can stop marketing text messages by following the opt-out instructions provided in the message or by contacting us.
Cookies, Analytics, and Advertising Technologies
DrBradShook.com may use cookies and similar technologies to keep the site working, remember preferences, measure website performance, understand which pages are useful, and improve the user experience.
The site may use third-party analytics services, including Google Analytics or similar tools. These services may receive technical and usage information about visits to the site according to their own privacy practices.
If advertising or remarketing technologies are enabled, third-party providers may use cookies or similar technologies to measure campaigns or show relevant advertising. Browser settings, device settings, provider controls, and available consent or privacy controls can be used to limit some forms of tracking.
Blocking cookies may affect certain website functions.
Service Providers and Third Parties
We may use service providers to host the website, process forms, deliver communications, provide analytics, secure the site, process payments, manage client services, fulfill supplement orders, facilitate laboratory services, or support business operations.
Depending on the service you use, providers may include website hosting and analytics providers, Practice Better or another client-portal service, Fullscript, laboratories, laboratory-ordering or authorization providers when applicable, payment processors, communication platforms, form providers, scheduling systems, video or media platforms, and other technology or professional service providers.
For existing consulting clients, laboratory testing may be ordered by Dr. Shook through Fullscript or another applicable platform as part of the individualized consulting relationship. An outside authorization network is not necessarily involved in every client laboratory order. For a public or standalone laboratory service, Fullscript or another platform may use an Authorization Network or another ordering pathway when required or applicable.
These third parties may collect or process information under their own privacy policies, terms, professional obligations, and contractual arrangements. DrBradShook.com does not control all aspects of a third party's data practices.
The site may also link to third-party websites. We do not control those websites, and their privacy practices are governed by their own policies.
When Information May Be Disclosed
Personal information may be disclosed when reasonably necessary to:
- Provide a service you requested or complete a transaction.
- Coordinate a supplement order, laboratory order, specimen process, laboratory report, client service, or other requested service through an applicable provider.
- Work with contracted service providers acting on our behalf or performing a requested function.
- Comply with a valid legal obligation, court order, subpoena, or request from a public authority.
- Protect the rights, property, safety, or security of DrBradShook.com, its users, clients, service providers, or the public.
- Investigate suspected fraud, abuse, security incidents, or violations of applicable terms.
- Complete a business reorganization, merger, acquisition, financing, or transfer of assets, subject to applicable privacy obligations.
We do not sell text-message opt-in data or mobile consent information for third-party marketing.
Data Retention
Information is retained only as long as reasonably necessary for the purpose for which it was collected, for legitimate business needs, or as required by law, professional obligations, contractual requirements, dispute resolution, security, or recordkeeping needs.
Retention periods may differ by data type and service. Website analytics may be retained for a different period than applications, communications, transaction records, consulting records, supplement recommendations, laboratory orders, laboratory reports, or other professional-service information. Third-party providers may maintain their own retention schedules for information held in their systems.
Security
Reasonable administrative, technical, and organizational safeguards are used to protect information. However, no method of internet transmission, electronic storage, email, or online service can be guaranteed to be completely secure.
Use the designated Practice Better, Fullscript, laboratory, payment, or other approved service channel when one has been provided for sensitive information. Please do not send laboratory reports, detailed medical history, payment-card information, passwords, or other sensitive information through ordinary email, social media, public comments, or general website forms unless you have been specifically instructed that the method is appropriate.
International Data Transfers
DrBradShook.com and its service providers may process information in the United States or other locations where providers operate. Privacy and data-protection laws may differ from those in your home jurisdiction. Where required, reasonable measures will be used to support lawful data transfers.
Your Privacy Choices and Rights
Depending on where you live, you may have rights regarding personal information, including the right to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent. These rights are subject to applicable law and may not apply in every situation.
You may also unsubscribe from marketing email using the link provided in those messages. Browser and device controls can be used to manage certain cookies or tracking technologies.
We may need to verify your identity before completing a privacy request, and some information may need to be retained for legal, security, contractual, professional, or recordkeeping reasons.
Children's Privacy
DrBradShook.com is intended for adults and is not directed to children under 13. The public Application for Care is intended for adults unless a parent or legal guardian is appropriately involved. If we learn that personal information from a child was submitted without appropriate authorization, we will take reasonable steps to address it.
Changes to This Privacy Policy
This Privacy Policy may be updated as the website, services, technology, or legal requirements change. The current effective date will be shown near the top of this page. Material changes may also be communicated through the website or another appropriate method when required.
Privacy Questions or Requests
If you have a question about this Privacy Policy or want to make a privacy request concerning information controlled by DrBradShook.com or the practice, please use the current contact information provided through DrBradShook.com.
If your request concerns information maintained primarily by Practice Better, Fullscript, a laboratory, payment processor, or another third-party provider, you may also need to use that provider's privacy or support process because that provider may control or maintain information in its own system.
Please do not send sensitive medical or financial information through ordinary email unless you have been instructed to use an appropriate method. For health-record, laboratory, supplement-order, or client-portal questions, use the contact method associated with the service or portal through which the information was submitted whenever possible.